Sam Garrett - London Jazz Festival

London Jazz Festival

The London Jazz Festival is a music festival held every year. It takes place in London venues such as the Barbican and the Royal Festival Hall and in smaller jazz clubs, such as Ronnie Scott's and the Vortex Jazz Club. This brand explores visualising sound to reflect Jazz music and its culture.

Audio Generated Poster

Event Leaflet [front]

Event Leaflet [back]

Event Leaflet [front, unfolded]

Event Leaflet [back, unfolded]

Event Leaflet [front, unfolded]

Event Leaflet [back, unfolded]

Above: Promotional Instagram Video

The graphic imagery is generated through software that interprets sound waves from music by performers. The results can be utilised in advertising animations or live digital posters, which play music and generate imagery when the public interact with it. The song can determine the qualities below...

Tempo: shape movement speed
Dynamics: shape size
Tonality (Major/ Minor): colour pallet
Harmony: Colour blending
Rhythm: Shape modulation and form

This concept was inspired by the affects of Synesthesia. This is when your brain routes sensory information through multiple unrelated senses, causing you to experience more than one sense simultaneously. Some examples include tasting words or linking colours to numbers and letters. Musicians such as Duke Ellington, John Mayer and Billie Eilish have the condition.